Time: 11:15pm

Location: Ngee Ann Polytechnic in Singapore.


Where might we be going?


Why, to Kuala Lumpur for a 3-day Digital Marketing workshop, of course! Setting off with 87 product design students from Ngee Ann Polytechnic, Code for Asia collaborated with Tech Society and Xu Bo to pioneer the school’s first workshop abroad.



Happy, cheery faces of organisers. Probably unaware of unforeseen challenges ahead.


A speedy coach took us from Singapore to Parkroyal, located in the heart of Kuala Lumpur, in just under 5 hours, and we hit the ground running. Luggages were lugged, quick showers were showered, power naps were nabbed, wifi hotspots were spotted then immediately utilised. A generous international breakfast buffet later – lady economies of scale smiles upon us for bringing a large crowd into the hotel – we were literally within minutes of beginning our first session.



Early crew leaves early to set up equipments. 


The first day promised to be a challenging affair – we aimed to introduce the students to Digital Marketing. But what is Digital Marketing, really? From our own experience and research, we know the term digital to potentially be extremely ~vague~ for it encompasses so many things. And so how do you being to condense something that is so expansive?


Pedagogically, we opted instead to share basic, transferrable factoids of Digital Marketing: those of strategic content utilisation, compelling storytelling in content creation, and simple economic terms. We filled our examples with examples, both good and bad, with the hope that the bad may serve as lessons and the good as inspirations.



From bus, to breakfast, to ballroom.



Combating fatigue (very intensively) through physical games.


The students are young, passionate, and demographically the biggest consumers of digital marketing and social media. Beyond the workshop, beyond the gentle nudging of our workshop, we were certain that they could take charge of their own learning. We offered many interesting case studies of current and past examples of digital marketing, and pointed out how malleable, dynamic, and powerful it can be. It also does not take a pragmatist to note that digital marketing can come at almost no cost at all, with low barriers to entry – on social media platforms, we are all already marketers of our own lives! We ended day 1 on a simple and straightforward thought: effective digital marketing awaits us on our doorsteps.



We made it to the end of Day 1!


Aside from food for the mind, we hoped to provide students with food for the body too! It is through the generous catering from The Westin – we held our workshop there on day 1 – that our meals may be taken care of.



And what great job The Westin did!



Tasty, tasty food for the body.



Well fed, and most definitely also well seated.


The pioneer project is off to a promising start! And so everyone celebrated it in the best way they know how: by crashing into bed for well-deserved rest.


Stay tuned for updates from day 2!

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